Technology Leadership · Strategy · Transformation · AI Enablement
Eldin Advisory & Consulting is founded by Joakim Eldin, providing hands-on executive leadership in technology strategy, digital transformation, and complex change. 25 years of experience advising CEOs and boards, leading organisations of 700+ people, and delivering outcomes in regulated industries — embedded in your team, not observing from the outside.
Track Record
People led across Nordic & Baltic operations
SEK annual IT budget managed
SEK revenue in business areas supported
SEK acquisition integrated as M&A lead
What I Do
I help leadership teams define technology vision and strategies — supported by actionable plans realising tangible business outcomes. Including operating model, organisation and governance design, sourcing strategy, investment prioritisation and board-level reporting.
StrategyI lead large-scale transformation from strategy through execution — often achieved through operating model transformation, new target architectures, system modernisation, API-, data- and AI enablement, and M&A integration. Structured, governed, and delivered in complex, multi-country environments.
DeliveryI step in as your CIO, CTO, CDO, or transformation lead — with full P&L ownership, team accountability, and a mandate to build. Not just keeping the lights on, but scaling your technology organisation and capability.
LeadershipSelected Experience
Accountable for end-to-end merger planning and execution of Topdanmark into If/Sampo (50 billion SEK acquisition). From integration strategy and synergy case development, through due diligence, to legal merger completion. Led the programme alongside executive management, with regular presentations to the If Board and Sampo leadership. Delivered on time — without external consultants.
Led a Nordic/Baltic IT unit of ~700 employees and 200 consultants with a 2 billion SEK budget. End-to-end accountability for IT strategy, governance, delivery, and operations for If's two largest business areas (combined revenue ~53 billion SEK). Member of business area and group IT management. Designed and rolled out a cross-functional agile operating model for 1,200+ people, defined the API & data strategy, and grew the organisation by 40%. Founded the If Tech talent management organisation.
Led a Nordic/Baltic IT unit of ~350 employees and 100 consultants with a 1.2 billion SEK budget. Member of the Business Area Private management team (4,000 employees, revenue ~30 billion SEK). Accelerated the core system replacement journey, initiated a large-scale Azure cloud migration, and grew the team by 50% while offsetting costs through consultancy reductions.
A decade of progressive leadership across business areas — taking technology from supportive to strategic, driving cloud migration, and modernising core systems. Founded If Tech Lab in 2016, an emerging tech and AI-driven innovation unit.
CIO agenda advisory — leading IT transformation programmes for organisations with 900+ IT employees, IT governance design, operating model change, and large-scale SAP implementations across financial services and resources industries.
How I Work
You get a senior operator, not a traditional consultant. Equally comfortable in the boardroom and on the engineering floor — I've spent 25 years translating business strategy into technology priorities, building organisations, and shipping outcomes while reporting to and advising CEOs, CFOs, and boards.
Whether you need someone to define your technology roadmap, lead a multi-billion SEK M&A integration, or step in as interim CIO for a critical transition — I bring the same approach: full accountability, honest assessment, and a relentless focus on what actually moves the business forward.
I believe emerging technology is a strategic lever, not just an efficiency tool. And I integrate with your leadership team and cadence — one team, one mission, shared accountability. No parallel workstreams, no shadow governance, no 50-page decks that gather dust.
Technology is a means, not an end. I align IT investment with your business strategy, speak the language of the boardroom, and measure success in outcomes that matter to the CEO.
I've grown teams by 50%, founded talent programmes, and designed operating models from scratch. When I leave, the organisation I built continues to deliver.
Nearly two decades in insurance and financial services. I build the governance structures, cost controls, and risk frameworks that let you move fast in regulated environments.
Deep roots in the Nordics and Baltics, with a network and perspective shaped by Accenture, London Business School, and cross-border delivery at scale.
Credentials
Let's Talk
Whether you need strategic clarity, transformation leadership, or an experienced interim executive — the first step is a conversation.